By Shana Lebowitz

AP Images

It seems to affect how much funding they get. Mark Zuckerberg pictured.

The trio of researchers behind a recent paper on gender bias in the venture-capitalist community didn’t set out to study gender bias specifically.

As they explain in a Harvard Business Review article, their initial goal was to study financial decision-making among governmental VCs in Sweden, and to help the group improve their processes.

Yet examples of gendered language were “clear and abundant,” the researchers write, and they couldn’t help but explore that language further.

Between 2009 and 2010, the researchers — Malin Malmstrom, Jeaneth Johnanson, and Joakim Wincent from Luleå University of Technology — observed discussions about funding decisions for 125 venture applications. Of those applications, 99 were from men and 26 were from women.

Results showed that men were consistently described in ways that sounded more, well, entrepreneur-like. Women were described as having qualities that were pretty much the opposite of entrepreneur-like.

Here’s a sampling.

Men entrepreneurs were described as:

“Young and promising”

“Experienced and knowledgeable”

“Cautious, sensible, and level-headed”

“Arrogant, but very impressive competence”

Women entrepreneurs were described as:

“Young, but inexperienced”

“Experienced, but worried”

“Too cautious and does not dare”

“Lacks network contacts and in need of help to develop her business concept”


As the researchers write in the HBR article, these stereotypes seem to have affected funding decisions:

  • Women entrepreneurs were granted on average 25% of the amount they applied for. Men entrepreneurs were granted on average 52% of the amount they applied for.
  • Nearly 53% of women had their applicants dismissed, compared to just 38% of men.
office, meeting, boss

Bold Content/flickr

Even women may be influenced by negative gender stereotypes.

And as the researchers point out in the HBR article, in Sweden, about one-third of businesses are o